About Humza Zubair

I was born in December 1997 to young parents. At that time, my father was building his career in hospitality in Bahrain, and my mother (already a doctor) had just finished her house job and went on maternity leave when she had me. 

So my earliest years begin in the Middle East, in a home shaped by ambition, responsibility, and two parents figuring life out early.

I spent the first five years of my life in Bahrain. In 1999, my sister was born, and for a while, our world felt steady: school beginnings, family routines, and the simple rhythm of childhood. That chapter ended in 2002, when we returned to Islamabad after my paternal grandmother passed away. 

My father made a decision that would define the next phase of our lives: he stayed in Pakistan to support my paternal grandfather, and we never truly went out of the country again in the way we had before. In 2006, my paternal grandfather also passed away, which further cemented the idea; early in my life, that family duty sometimes outweighs personal plans.

My schooling started in Bahrain, but my real formative schooling took place in Islamabad at St. Mary’s Academy. It was a prestigious institution, spread across a large campus (55 Acres to be precise), run by Christian missionaries, and it attracted teachers from Commonwealth countries, especially Australia and the UK. The environment was structured and demanding in the best way: it rewarded discipline, performance, and consistency.

Outside the school gates, the atmosphere of the country was heavy. Pakistan was going through a severe terrorism crisis during those years. Bomb blasts were not rare headlines, they were a reality people lived around. As a child, that meant restrictions: staying indoors, limited freedom, and a sense that safety could never be taken for granted. 

At one point, even our school was attacked because it was a Christian institution. That fear sat in the background of my childhood, even while my day-to-day life was focused on school and achievement.

From the beginning, I was active and athletic. Sports came naturally to me. Academically, I was also a high performer early on. In Grade 3, I won the Kangaroo Math competition..first in Pakistan and, as I remember it, second in Asia. I took part in a spelling bee and came first in my school. For most years before Grade 7, I was the class monitor or prefect. I consistently scored above 90 percent, and being “the top student” became part of how I was seen… at home, at school, and within myself.

My family background carried its own kind of pressure and identity. On my father’s side, the military ran deep: my paternal grandfather retired as a Colonel in the Pakistan Army; my great-grandfather served in the British Army and then transitioned into the Pakistan Army after 1947; and my great-great-grandfather was an officer in British Railways. My father’s brothers remained in the army. 

On my mother’s side, my maternal grandfather was an electrical engineer in the EME Corps of Pakistan Army. In that context, my father stood out—he chose a different path, going to the UK in the 1980s to study hospitality instead of following the army lifestyle.

By the time I was ten, a few themes were already set: a childhood split between Bahrain and Pakistan, an early understanding of loss and duty, a country shaped by fear and instability, and a personal identity built on performance—academics, sports, leadership roles in class, and the quiet expectation that I would keep excelling.

From around age ten, the world I knew in Islamabad started to feel sharper—more demanding, more serious, and more tied to identity. By then, I wasn’t just a “good student.” I was the student people expected to perform. I had already built a reputation for being disciplined, competitive, and consistent. 

Sports still mattered to me, but school achievement and leadership roles had become part of who I was. I stayed involved, stayed visible, and kept trying to stay at the top.

At the same time, the environment around me wasn’t calm. Pakistan was still living through the terrorism crisis, and that shaped how childhood felt. There were restrictions on movement, an underlying tension in daily life, and a sense that safety could shift without warning. Even if most of my time was spent in school routines, the fear sat in the background—something you absorbed without fully understanding, but it still shaped you.

By the time I reached Grade 7, a bigger plan was placed in front of me—one that was less about what I wanted and more about what my family believed was the right direction. Coming from a family where military service was the norm, my parents wanted me to follow the same path. The idea wasn’t casual. It was structured and strategic: prepare for cadet colleges, pass the entry tests, and enter an institution that would set me up for the armed forces from an early age.

So I joined an academy that specifically trained students for cadet college exams. In Pakistan, those colleges are seen as elite pipelines—recruiting and shaping future officers from a young age. I understood what my parents wanted, but I didn’t feel emotionally connected to becoming a soldier at first. The part that truly lit me up was aviation.

I didn’t just like the idea of being a pilot—I wanted it badly. That dream became the center of gravity for that phase of my life. What began as a general fascination with flying evolved into a specific target: becoming a fighter pilot—what I referred to as a GD pilot in the Pakistan Air Force. It wasn’t a vague dream anymore. It became a plan.

I prepared for a full year for the PAF college route. These are not ordinary tests for a seventh grader. The competition is intense, the standards are high, and the pathway is designed to filter people early. I pushed hard. I cleared the written exams for both PAF College Sargodha and PAF College Lower Topa—two of the toughest institutions to get into at that age. That win mattered. It felt like proof: that my dream wasn’t unrealistic, that I could actually earn my way into a world most kids only fantasize about.

After the exams came the screening stages. I cleared the preliminary medical. I cleared the interview. Each step felt like moving deeper into the dream, like the door was opening inch by inch. Eventually, I was called for the final stage: the Combined Medical Board (CMB)—a rigorous and thorough medical assessment meant to confirm whether you meet the physical criteria for the Air Force.

The numbers alone tell you what kind of pressure that carries. Out of roughly 10,000 applicants, only 210 of us reached that stage. It was a narrow funnel. To even be there felt like standing at the edge of a life that could change everything.

But there was a problem I had known about all along. 

I was flat-footed. 

My father had warned me from the beginning: for pilots, the criteria is unforgiving. He told me I likely wouldn’t make it as a pilot because of that condition—that the Air Force is strict and doesn’t bend on physical requirements. He believed the soldier route could still be a possibility, but not a GD pilot route.

I ignored that warning. Not because I thought he was wrong, but because I wanted the dream badly enough to gamble. I went through the final CMB anyway.

When the merit list came out, only 160 names were on it. Mine wasn’t.

That rejection landed like a collapse, not a setback. 

At that age, your dream isn’t something you “manage”—it’s something you merge your identity with. I had spent a year preparing, passed multiple filters, and reached the final stage. So when I didn’t make it, it didn’t feel like “I didn’t qualify.” It felt like something was taken away. It was my first real heartbreak. I couldn’t face my school friends. The first time I felt a future I could almost touch disappear overnight.

After that, the direction of my ambition shifted. If the pilot dream was closed, I needed another target. I moved toward medicine—specifically cardiology. It was still a high-status, high-respect path, and it fit the kind of excellence my environment rewarded. I took biology in my O Levels with that intention.

But by the time I completed O Levels, something had changed. The desire wasn’t there anymore. The identity of “doctor” didn’t hold me the way aviation did. 

So the first serious pivot I made after O Levels was toward chartered accountancy.

I took Accounting, Business Studies, and Economics in my AS. On paper, it looked like a smart move. In reality, it exposed a mismatch fast. I struggled heavily. The results were blunt: I failed my AS—two U’s in Economics and Maths, and I barely passed Accounting with an E.

That wasn’t just an academic setback. It was the first time I had to accept that some tracks don’t respond to effort the way you want them to. It also showed me clearly that accounting-heavy, numbers-driven work wasn’t my lane.

After wasting a year and seeing my fellow classmates progress, it felt like a major failure.

I pivoted again—this time into engineering.

I switched to Maths, Physics, and Chemistry, committed myself to the track, and cleared my A Levels. Took me 3 years two complete high school. 

From the outside, it looked like I was “back on track.”

But internally, something had changed. Even after clearing A Levels, I wasn’t convinced that the traditional professional routes—doctor, engineer, accountant—were actually meant for me. I wasn’t chasing a title anymore. I was trying to find the kind of life that fit how I naturally thought and operated.

Around that time, a belief started forming and it didn’t go away: the people who seemed to truly excel—who became successful in a way that looked like freedom—were usually building something.

Business owners.
Startup founders.
People with ownership, not just employment.

That insight stuck. It became a spark that stayed alive and kept shaping the choices I made next.

So after A Levels, I chose business.

I took admission into a federal university and enrolled in a Bachelor’s in Business Administration, majoring in Communications and Marketing. That wasn’t just a subject change. It felt like an identity shift toward something that matched me—strategy, messaging, execution, people, and growth.

After the turbulence of switching tracks in school, university felt like a reset. I regained momentum quickly. Academics felt easier again, not because they were “easy,” but because the field finally matched how I naturally thought—strategy, communication, ideas, people, execution.

Within my first two semesters, I threw myself into university life. I joined multiple societies and started taking on responsibility early. I wasn’t interested in just attending events—I wanted to build them.

One of the biggest milestones from that period was helping organize the first-ever on-campus edition of the Hult Prize at my university. I served as Director HR. That experience taught me how much goes on behind the scenes—team structures, coordination, accountability, and managing people under pressure. It also gave me my first taste of building something large with real standards.

Alongside that, I stayed active in other major initiatives and events, including the Digital Marketing Consortium. Over time, I became known for presenting well, thinking strategically, and executing under deadlines—skills that would later become the foundation of my professional work.

During university, I also competed seriously. One of the highlights was the Comsats Business Case Competition, which I won twice in a row. Those competitions mattered to me because they rewarded a combination of structured thinking and persuasive communication—problem analysis, strategy, and presentation. They reinforced something important: I wasn’t just “good at school.” I was good at real-world problem framing and selling an idea.

Just before COVID hit, another turning point came. There was a competition sponsored by the US AID focused on submitting business ideas. My team submitted an idea called Mohtarma—a women-only ride-hailing service in Pakistan, by women for women. The concept came from a real problem: women’s safety and mobility. The goal was simple and serious: give women a way to travel without the constant threat and anxiety that exists in the local context.

We got selected for incubation at our university’s Student Startup Business Center (SSBC), which offered funding, mentorship, and office space.

In 2019, we got our first office. For me, that was symbolic—my first real environment that felt like “building.” It wasn’t theory anymore.

We built an MVP. We ran the early version. We actually completed around 5–10 rides. It wasn’t scaled, but it was real. The idea had moved from a pitch deck to something that worked in the real world.

Then COVID hit.

Lockdown shut everything down. The uncertainty scared investors. They pulled out. Momentum died fast. Mohtarma wasn’t killed because the problem wasn’t real—it was paused and dropped because the market conditions turned hostile overnight. Later, seeing similar startups emerge—like Pinkfly—only confirmed what I already felt: the idea was valid, we were just early, and timing matters more than people want to admit.

When classes moved online during COVID, suddenly I had time—more time than I had ever had. And instead of letting it drift, I started exploring the online world seriously. I discovered Upwork, LinkedIn, Fiverr, and blogging. That’s when I created my first Upwork profile and started writing blogs; my entry point into the remote economy and the beginning of the next chapter.

I wasn’t positioning myself as a “marketer” at that point. I was a writer. I wrote blog posts, web copy, ad copy—anything I could deliver well and quickly. That phase trained me in output. It forced me to develop discipline and consistency, because the marketplace didn’t care about potential. It only rewarded delivery.

Outside work, I still carried the same personality I’d had since childhood. I stayed athletic and active. Sports were never just “a hobby” for me—they were part of how I regulated myself: competition, routine, stamina, showing up. Even during university years, I leaned into physical activity and anything that kept me sharp. I also stayed socially involved—events, organizing, teamwork—because I’d already learned that momentum comes from being in environments where things are happening.

During this period, my relationship also deepened into a partnership. I had met my wife in university in 2017. After two semesters, I approached her, and we started talking. Over time, friendship turned into something serious. But what mattered most is that she wasn’t just “around” while I was building—she was building with me. She had already been part of the major things I did in university: Mohtarma, the Hult Prize project, and even the business case competition wins. By 2019, we were effectively operating like a team.

As I kept writing and kept learning, my skillset expanded naturally into marketing. That wasn’t a sudden pivot—it was a gradual layering. Writing taught me persuasion. Persuasion pulled me into funnels, landing pages, offers, CRMs, and growth strategy. I learned fast because I was obsessed with improving, and because I was doing it daily in real-world conditions.

That learning curve paid off in May 2021.

I landed my first serious role with a UK-based lead generation agency called Topclosers—while living in Pakistan. I was exposed to how real lead engines are built: CRMs, pipelines, automation, and the operational infrastructure behind marketing. The agency worked on acquiring leads for one of the largest solar companies in the UK, PSUK. I started understanding marketing as systems, not just content.

That role gave me hands-on exposure to tools like Pipedrive, Zapier, GoHighLevel, and HubSpot. It also introduced me to QuizFunnels and Ryan Levesque’s approach—how quizzes are used to segment leads, increase conversion, and drive smarter follow-up. This was the point where my interest in automation and workflows became serious. I wasn’t just writing anymore. I was learning how businesses run behind the scenes.

Even though I formally graduated from my bachelor’s in September 2021, I had already stepped into a full-time remote professional world earlier that year. That mattered to me. It felt like proof that I could build a global career from Pakistan—without waiting for permission, without relocating, and without following a traditional path.

At the same time, I started building on the side. After seeing how agencies operated, my wife and I started our own agency alongside my job. We offered what a full-stack marketing agency typically offers: ads, websites, design, content—whatever the client needed to grow. As a two-person team, we scaled it to over $100,000 in annual revenue. That period gave me confidence because it combined everything I valued: skill, execution, partnership, and ownership.

By early 2022, the momentum showed up in tangible life milestones too. In January 2022, I received delivery of a brand-new Honda Civic. In Pakistan, that isn’t just a purchase—it’s a marker. For someone who had only recently graduated, it felt like a personal win and a signal that the trajectory was real.

Then in March 2022, we got married.

After marriage, I widened my focus. I began building digital assets that weren’t tied to client work. I started creating blog websites—properties I could grow over time.

One of them was Safe or Expired.

Another was My Paycheck calculator.

And there were others as well. These sites were part curiosity, part strategy: build something that can keep producing value without requiring constant labor. It was also an extension of my roots as a writer—writing was still the engine, but now ownership was the goal.

Around this period, I also committed to formalizing my business education. In October 2022, I started my MBA with London South Bank University. The MBA ran until October 2024. I didn’t do it as a checkbox. I did it because I wanted structure around what I was learning in the real world—strategy, markets, positioning, and how business decisions connect.

As part of that MBA, I wrote and published my first paper/dissertation on content marketing.

It was titled > The Impact of Artifical Intelligence on Content Marketing Strategies: Analysis of Content Creation and Content Optimization

Content had been my entry point into the online economy, and by then I had enough lived experience to study it seriously—what works, what doesn’t, and how content actually functions as a business lever.

Then the market shifted again.

As AI—especially ChatGPT—became mainstream, content started to feel different.

Not impossible, but cheaper.

Faster. Flooded.

The thing I had built early traction on began to get commoditized. Over time, that changed my relationship with content. I didn’t hate it, but I lost interest in building my future on something that was rapidly being diluted.

That’s when I leaned harder into systems.

Instead of trying to compete in the volume game, I moved toward automation—work that becomes more valuable as complexity increases. I started building custom GPT agents to support the blog sites I was running, especially for blog content production. I also automated client onboarding and internal workflows so the agency could run cleaner with less manual drag.

Tools like n8n, Make.com, and GoHighLevel became central for me because they allowed me to connect the dots: lead capture to CRM, CRM to outreach, outreach to scheduling, scheduling to follow-ups, and all the handoffs in between.

This wasn’t a “new interest.” It felt like the natural evolution of what I had been drawn to since 2021: the invisible structure behind growth.

By May 2024, I made a decisive move. I wanted to be fully on my own—building my own things, scaling what I owned, and committing to the direction that felt most future-proof: systems and automation.

That same year was one of the highest points academically. In October 2024, I completed my MBA and graduated with distinction. That mattered to me because it validated that I could do hard things while building in parallel—work, agency, education—without dropping standards.

And then life changed in a deeper way.

In October 2024, I became a father. My daughter was born, and I named her Aysel. (It’s a Turkish name that means “halo around the moon”).

That moment reset priorities instantly. It wasn’t just a milestone. It marked a new era—where ambition wasn’t only about proving myself anymore, but about building stability, meaning, and a legacy that made sense. 

My wife needed support and I had to go on the backburner with my business goals. 

By early 2025, I was in a strange place.

On paper, I had momentum: a strong remote-work track record, an agency I had built with my wife, an MBA completed with distinction, and a growing obsession with systems and automation.

But socially, that story didn’t land the way I assumed it would.

Around me, “business” didn’t register as real work. It looked like uncertainty. It looked like inconsistency. People equated discipline with a structured job—commuting, office hours, a visible routine.

Over time, that pressure wore me down. So in January 2025, I decided to give the traditional route an honest try, not because I suddenly believed in it, but because I needed to know for sure.

I started applying for jobs, and I landed one at Symmetry Group… one of the strongest names in Pakistan’s marketing industry, with enterprise clients across major industries like FMCG, Banking and Telecom with major clients like Unilever and Nestlé.  

The role wasn’t small either. I was offered a consultant position tied to one of their biggest enterprise clients: Jazz, one of the largest telecom service providers in Pakistan, with over 70 million customers.

At first, it felt like I was finally stepping into the “approved” version of success.

Corporate credibility.
A recognizable name.
A structured life.
A role that sounded serious.

Then I entered the actual system.

Within weeks, the reality became obvious: the culture and the operating style weren’t built for how I work. The pace wasn’t the issue. The structure wasn’t the issue. It was the internal logic, how decisions were made, how work moved, the friction, the politics, the way performance and ownership were distributed.

It wasn’t a place where builders thrive. It was a place where you survive the machine.

I stayed for about three months. Long enough to learn what I needed to learn. Long enough to confirm the truth without romanticizing it.

Then I quit.

That decision wasn’t impulsive. It was a return to clarity. The experiment had answered the question: I don’t need corporate structure to be disciplined. I need autonomy to build.

After leaving Symmetry, the next phase became about rebuilding on my own terms again—except now with a sharper understanding of what I will not trade for “stability.” It wasn’t just about business anymore. It was about alignment: choosing environments that reward ownership, speed, and systems-thinking, and refusing to hand my life over to a culture that dulls those traits.

This is where my story starts shifting from “career progression” to something more deliberate: building a long-term path around systems, leverage, and work that compounds—without needing anyone’s permission to call it real.