I wasn’t positioning myself as a “marketer” at that point. I was a writer. I wrote blog posts, web copy, ad copy—anything I could deliver well and quickly. That phase trained me in output. It forced me to develop discipline and consistency, because the marketplace didn’t care about potential. It only rewarded delivery.
Outside work, I still carried the same personality I’d had since childhood. I stayed athletic and active. Sports were never just “a hobby” for me—they were part of how I regulated myself: competition, routine, stamina, showing up. Even during university years, I leaned into physical activity and anything that kept me sharp. I also stayed socially involved—events, organizing, teamwork—because I’d already learned that momentum comes from being in environments where things are happening.
During this period, my relationship also deepened into a partnership. I had met my wife in university in 2017. After two semesters, I approached her, and we started talking. Over time, friendship turned into something serious. But what mattered most is that she wasn’t just “around” while I was building—she was building with me. She had already been part of the major things I did in university: Mohtarma, the Hult Prize project, and even the business case competition wins. By 2019, we were effectively operating like a team.
As I kept writing and kept learning, my skillset expanded naturally into marketing. That wasn’t a sudden pivot—it was a gradual layering. Writing taught me persuasion. Persuasion pulled me into funnels, landing pages, offers, CRMs, and growth strategy. I learned fast because I was obsessed with improving, and because I was doing it daily in real-world conditions.
That learning curve paid off in May 2021.
I landed my first serious role with a UK-based lead generation agency called Topclosers—while living in Pakistan. I was exposed to how real lead engines are built: CRMs, pipelines, automation, and the operational infrastructure behind marketing. The agency worked on acquiring leads for one of the largest solar companies in the UK, PSUK. I started understanding marketing as systems, not just content.
That role gave me hands-on exposure to tools like Pipedrive, Zapier, GoHighLevel, and HubSpot. It also introduced me to QuizFunnels and Ryan Levesque’s approach—how quizzes are used to segment leads, increase conversion, and drive smarter follow-up. This was the point where my interest in automation and workflows became serious. I wasn’t just writing anymore. I was learning how businesses run behind the scenes.
Even though I formally graduated from my bachelor’s in September 2021, I had already stepped into a full-time remote professional world earlier that year. That mattered to me. It felt like proof that I could build a global career from Pakistan—without waiting for permission, without relocating, and without following a traditional path.
At the same time, I started building on the side. After seeing how agencies operated, my wife and I started our own agency alongside my job. We offered what a full-stack marketing agency typically offers: ads, websites, design, content—whatever the client needed to grow. As a two-person team, we scaled it to over $100,000 in annual revenue. That period gave me confidence because it combined everything I valued: skill, execution, partnership, and ownership.
By early 2022, the momentum showed up in tangible life milestones too. In January 2022, I received delivery of a brand-new Honda Civic. In Pakistan, that isn’t just a purchase—it’s a marker. For someone who had only recently graduated, it felt like a personal win and a signal that the trajectory was real.
Then in March 2022, we got married.
After marriage, I widened my focus. I began building digital assets that weren’t tied to client work. I started creating blog websites—properties I could grow over time.
One of them was Safe or Expired.
Another was My Paycheck calculator.
And there were others as well. These sites were part curiosity, part strategy: build something that can keep producing value without requiring constant labor. It was also an extension of my roots as a writer—writing was still the engine, but now ownership was the goal.
Around this period, I also committed to formalizing my business education. In October 2022, I started my MBA with London South Bank University. The MBA ran until October 2024. I didn’t do it as a checkbox. I did it because I wanted structure around what I was learning in the real world—strategy, markets, positioning, and how business decisions connect.
As part of that MBA, I wrote and published my first paper/dissertation on content marketing.
It was titled > The Impact of Artifical Intelligence on Content Marketing Strategies: Analysis of Content Creation and Content Optimization
Content had been my entry point into the online economy, and by then I had enough lived experience to study it seriously—what works, what doesn’t, and how content actually functions as a business lever.
Then the market shifted again.
As AI—especially ChatGPT—became mainstream, content started to feel different.
Not impossible, but cheaper.
Faster. Flooded.
The thing I had built early traction on began to get commoditized. Over time, that changed my relationship with content. I didn’t hate it, but I lost interest in building my future on something that was rapidly being diluted.
That’s when I leaned harder into systems.
Instead of trying to compete in the volume game, I moved toward automation—work that becomes more valuable as complexity increases. I started building custom GPT agents to support the blog sites I was running, especially for blog content production. I also automated client onboarding and internal workflows so the agency could run cleaner with less manual drag.
Tools like n8n, Make.com, and GoHighLevel became central for me because they allowed me to connect the dots: lead capture to CRM, CRM to outreach, outreach to scheduling, scheduling to follow-ups, and all the handoffs in between.
This wasn’t a “new interest.” It felt like the natural evolution of what I had been drawn to since 2021: the invisible structure behind growth.
By May 2024, I made a decisive move. I wanted to be fully on my own—building my own things, scaling what I owned, and committing to the direction that felt most future-proof: systems and automation.
That same year was one of the highest points academically. In October 2024, I completed my MBA and graduated with distinction. That mattered to me because it validated that I could do hard things while building in parallel—work, agency, education—without dropping standards.
And then life changed in a deeper way.
In October 2024, I became a father. My daughter was born, and I named her Aysel. (It’s a Turkish name that means “halo around the moon”).
That moment reset priorities instantly. It wasn’t just a milestone. It marked a new era—where ambition wasn’t only about proving myself anymore, but about building stability, meaning, and a legacy that made sense.
My wife needed support and I had to go on the backburner with my business goals.
By early 2025, I was in a strange place.
On paper, I had momentum: a strong remote-work track record, an agency I had built with my wife, an MBA completed with distinction, and a growing obsession with systems and automation.
But socially, that story didn’t land the way I assumed it would.
Around me, “business” didn’t register as real work. It looked like uncertainty. It looked like inconsistency. People equated discipline with a structured job—commuting, office hours, a visible routine.
Over time, that pressure wore me down. So in January 2025, I decided to give the traditional route an honest try, not because I suddenly believed in it, but because I needed to know for sure.
I started applying for jobs, and I landed one at Symmetry Group… one of the strongest names in Pakistan’s marketing industry, with enterprise clients across major industries like FMCG, Banking and Telecom with major clients like Unilever and Nestlé.
The role wasn’t small either. I was offered a consultant position tied to one of their biggest enterprise clients: Jazz, one of the largest telecom service providers in Pakistan, with over 70 million customers.
At first, it felt like I was finally stepping into the “approved” version of success.
Corporate credibility.
A recognizable name.
A structured life.
A role that sounded serious.
Then I entered the actual system.
Within weeks, the reality became obvious: the culture and the operating style weren’t built for how I work. The pace wasn’t the issue. The structure wasn’t the issue. It was the internal logic, how decisions were made, how work moved, the friction, the politics, the way performance and ownership were distributed.
It wasn’t a place where builders thrive. It was a place where you survive the machine.
I stayed for about three months. Long enough to learn what I needed to learn. Long enough to confirm the truth without romanticizing it.
Then I quit.
That decision wasn’t impulsive. It was a return to clarity. The experiment had answered the question: I don’t need corporate structure to be disciplined. I need autonomy to build.
After leaving Symmetry, the next phase became about rebuilding on my own terms again—except now with a sharper understanding of what I will not trade for “stability.” It wasn’t just about business anymore. It was about alignment: choosing environments that reward ownership, speed, and systems-thinking, and refusing to hand my life over to a culture that dulls those traits.
This is where my story starts shifting from “career progression” to something more deliberate: building a long-term path around systems, leverage, and work that compounds—without needing anyone’s permission to call it real.